If you are not hostess coaching properly your party will tank :( I can't express enough how IMPORTANT IT IS TO HOSTESS COACH... BUT to also hostess coach correctly!!!! I am going to explain exactly how I hostess coach and what makes my parties such big successes :)
1. Make the hostess a "host" of the party & set up a time to chat with her about the party and HER responsibilities as a Hostess. Explain to her that your most successful parties are those that have the Hostess really be part of. SHE is the one that knows her friends and family and they will respond the best to her.
2. You need to set a goal with the hostess. This is what I tell my hostess. "“Let’s set a goal for your party. I want to help you get as much free and discounted accessories as possible. Let’s aim for a $300 party! (send her the hostess rewards images)
“When we can get 25 people to click “going” that they will be attend the party we will typically get 10-15 who actually attend. This can get you $300 to $400 in sales. That would earn you $30 to $40 in free product, 3-4 items at ½ price and 2 items that are only available to our hostesses. Amazing right!?! Do you think we can get 25 people to click “going?”
3. Have her invite up to 150 of her friends and family to the party. I tell her this. "Hey girlie! Okay invite up to 150 people. Really think about who you are inviting though. Don't just add anyone. You want to add those to the party that you know will support you and those that LOVE fashion."
4. After she gets done inviting all of her friends to the party I have her message each person to invite them. You have her do this FROM THE EVENT. This is what I tell me hostess. "Okay I now need you to send out a private message to personally invite each person to the party :) You can do this from the event and its super simple! Go into the party and click "message guests" insert the message I have given you and click on the names of all those you are going to send it to. Make sure you send it to all those you "invited" those that said "maybe and to those that said they are "going." Make sure you send this NOT as a group message :)
Message Blurb.... Hey Girl, I am doing a 30 minute Facebook Party WEDNESDAY!! It’s such a fun NEW company called TuVous and I am trying to earn some FREE fashion items. They carry all types of men and women’s fashion. It’s awesome!!! There is a giveaway going on right now and I would REALLY LOVE your support!! I really hope you can come…..
5. Then I post my raffle picture for the first 20 people to join the party will get their first raffle ticket. I ask my hostess to please tag each guest as they join the party in the comments. This is what I tell her. " Okay girlie! So now as the guests join the party will you comment in the raffle image welcoming them to the party. Be excited and say "WAHOOO you just earned your first raffle ticket!!!"
6. THIS IS A VERY IMPORTANT PART!!!! Have your hostess choose out what items she is wanting to earn for free, half off and hostess exclusive. Have her send you the images so you can then motivate her with other images :) Now the 150 have been invited. The messages have been sent out. This is when I give her the first goal. I send her this....
OMG yay this is already SO much fun! LOOK you already have people joining! This is going to be amazing!!! Okay so if you can get me 2 parties booked before the party starts I will throw in another $5 for you to spend!
(This is what I do... You can offer anything you would like. I DO RECOMMEND that you offer something. Don't be cheap. I say this with love... but you are in the biz of making customers and making sales. Your hostess is the most important part of this! Spoil her. Help her. Coach her! Your spending money yes... and yes the other 2 parties may bomb BUT what if both of those parties are $200??? Put it in perspective for yourself. Sometimes we have to spend money to make money... PLUS your wanting to know how I have so many parities and recruit so many new team members... well here is my answers ;)
7. I want you to remember that your goal is to make the hostess excited!!! All hostess don't get excited about the same things. YOUR job is to find out what she is excited about. For some its that people are "OMG already joining the event" for others its that "this party is already so easy!!" and others it will be that they totally know they are going to get that necklace they have wanted so badly!!! The more i can make my hostess BELIEVE that this is the best party EVER and that she is already having success the more she does what I ask of her.
I make a BIG deal that people are already joining her event! I say OMG look how many have joined!!! 3 in 5 minutes!!! Ummm they are already stoked about this!! WOOOT! You are going to get so much free stuff!!! Eeeeek!
When i make her feel as tho she is doing such a good job she ultimately feels excited and wants to continue really making this a big deal!
8. You need to continue to coach your hostess every day to tag, comment and to have fun! When needed I will give her an image to post along with a blurb. Ask her to also post selfies if she has any TuVous items. Customers LOVE to see their hostess and friend.
9. As the pre party is happening and I notice the hostess not engaging I will send her a message like this...
Hey girlie! So we want to have as much interaction during the pre party as we can. This can only happen if you participate since they all do not really know me. Can you go in and comment on each of the posts i have made. You can say which is your favorite or if one of the items is something you want then say " that bracelet is what I am dying to get!!" Try tagging Susan as well in one of the posts. I see she has been liking everything.
Sometimes our hostesses feel awkward about commenting or do not know what to say. This is when I will send them exactly what to say. I really like them to feel that I am here to help. I will send them little blurbs and I have them post when i tell them too. This is ONLY if i feel she is not comfortable.
10. An hour before the party starts I have my hostess send out a reminder message. I send her this....
Okay girlie it's time to message everyone and remind them about tonight
remember you can do this from the event
just hit message guests
your going to invite all 3 groups... invited, maybes and going
Here is the message you can send NOT in a group
WAHOOO our LIVE party is starting tonight!!! Remember that we have giveaways & raffles going on RIGHT now just for participating!!! The party is ALL ONLINE and only 30 min!!!! I am so excited about TuVous and your support would be amazing!!!! Yay see you there!!!
11. Once the party has ended she does not rest lol. She needs to continue to get orders in the next 24 hours. In the afternoon I have her follow up with those that could not or did not attend. I send her this...
Okay girl! Lets follow up and check in to see if anyone else wants to order. I have a message you can send :)
Hey girl! Last nights party was a blast! I noticed that you haven't put your order in yet.... I wanted to close it tonight. IS there anything you would like to order before I do so?
12. As orders come in, send your hostess thank you images and ask her to tag each friend thanking them for their order along with posting the image. As her party is getting orders you need to keep her up to date about the total. If the party is at $85 or $165 it is your job to push her to the $100 or to the $200. You want to get her free stuff. This way she will host again in the future for you!
13. I like to play one last game the last day of the party. This will keep those checking back into the party. I like to use this graphic so I can book even more parties.
Party notes!
**The next day I always private message and thank those that came to the party. I also ask each person if they too would like to host their own party. I use the magic blurb mixed with my party magic blurb haha....
Hey SUSAN (use her name!)l! Last night was a blast! Carolina got so much free stuff. I was wondering if you would be interested in doing a 30 min TuVous fb party for me in March?? You also would get free stuff... Would you be interested?
**Once the hostess is ready to close her party I do her hostess rewards. There is a video on how to do so in the back office. Along with how to close the party.
Now from this party you have gotten a lot with sales or NOT. Your network has grown and hopefully you got you your 10 new friends for the day that I teach! Remember that sales are not always going to happen and that you have to realize that there is more to a party then just the money! You are gaining a customer base! Take care of it. Water it. Feed it. Don't ruin it haha.
I book on average 4 parties from all these steps i have taught you. The BIGGEST step i can teach you tho is confidence. DO NOT BE DESPERATE!!! Do not beg for parties. They are getting TONS of free products for sitting on their arses, watching TV and being on fb like they normally would haha. So OWN IT!!!! Have fun! Be YOU!!